Tuesday, May 12, 2020
Wednesday, May 6, 2020
Drug Abuse A Rising Concern in America - 1359 Words
Have you ever wondered why drug abuse is a rising concern in this nation? Have you ever wondered what types of drugs get abused? Drug abuse is the new leading cause of death over vehicle related accidents, How drugs have overcome our society and innocence. Drug abuse is a growing problem that is sweeping across our nation. The many stresses of todayââ¬â¢s modern living adds a new level to how children are raised, the influences surrounding them and the resources available. Universally the influence of drugs touches each individual at some point in their lives whether through a loved one, friend or oneself using drugs illegally. In order to begin making a plan to help a drug abuser or yourself you must first understand the facts about the drug of choice. Lets start with discussing Vicodin, Oxycodone, Opana and Methadone. Vicodin is used as a pain reliever. The contents of Vicodin are hydrocodone and acetaminophen. Vicodin is considered a narcotic and should only be taken as prescribed. The effects of Vicodin can cause an individual to experience drowsiness, upset stomach, constipation , dry mouth and a headache. Usually once a Vicodin capsule is ingested within twenty to thirty minutes one may not feel any pain and have the sensation of floating on the clouds. Vicodin can disturb ones thinking and reactions. If taken as prescribed for pain this drug can help an individual greatly, if not abused. Oxycodone is similar to Vicodin except it is mostly usedShow MoreRelatedSubstance Abuse Among Teenagers : A Survey1201 Words à |à 5 PagesSubstance Abuse Among Teenagers Hannah is a fifteen year old girl who was recently sent to a rehabilitation center for the result of abuse of prescription medication. 6.1 million high school students currently use addictive substances, and like Hannah, 1 in 3 of them are addicted (ââ¬Å"National Study Reveals,â⬠2011). Although the number of teens using these drugs are decreasing, the numbers are still dangerously high. Due to itââ¬â¢s high risk of addiction, dangerous consequences, and growing availabilityRead MoreWhy Is The Opioid Continues To Plague America1075 Words à |à 5 PagesOpioid Crisis Continues to Plague America Steven H. Prassas Pensacola State College Opioid Crisis Continues to Plague America The opioid epidemic in America continues to grow at an alarming rate with no end in sight. All narcotics are derived from the opium poppy plant and then manufactured into different forms of drugs such as morphine, heroin, and other pharmaceutical and synthetic opioid drugs sold on the market for pain. Opium derived drugs block and suppress pain by binding to and stimulatingRead MoreEssay about social polarisation1224 Words à |à 5 PagesCourse: Tutor: Date: Social Polarization in Latin America and the Carribean Introduction Social polarisation is the widening gap within a given society that emerges from income disparities within individuals causing various social groups, from high income to low income. It entails the expansion of jobs that require low skills while at the same time, jobs that require higher professionals and expertise still experience growth. There is a rising concern on issues of social polarisation and cohesion thatRead MoreTeen Abuse Prescription Drug Abuse1422 Words à |à 6 Pagesthree leading drugs used and abused by teenagers in America. According to Elizabeth Larsen, ââ¬Å"The Centers for Disease Control classifies prescription drug abuse as the worst drug epidemic in United States historyâ⬠(Larsen p.4). This is the worst drug epidemic in history because of the percentage of teenage usage. Based on different studies, pills are the most commonly abused drug among twelve- and thirteen- year olds because of how easy they are to access. In fact, many teens that abuse prescrip tionRead MoreDrugs And Illegal Possession And Trafficking1409 Words à |à 6 PagesBelieve it or not, drugs have been around for thousands of years. In the medical field, drugs are any type of medicine (or other substance), which has a physiological effect when it is ingested or otherwise introduced into the body. Drugs can produce both harmful and beneficial effects once it is consumed and, ââ¬Å"decisions about when and how to use them therapeutically always involve balancing the benefits and risksâ⬠(Rang 1). Drugs approved for human use are available through prescription and canRead MoreWelfare Drug Testing1506 Words à |à 7 PagesName Teacher Class Date Drug Testing: Well-Fitting for Welfare ââ¬Å"According to a new study released by the World Health Organization, the U.S leads the world and takes the gold for the use of tobacco, pot, and cocaine, far outpacing other countriesâ⬠(US Ranks #1). According to an article on alternet.org America abuses drugs worse than any other country. It is no secret that the United Statesââ¬â¢ economy is nearing an all time low. With the economy being nearly as bad as ever in the history of ourRead MorePropostition 36 Essay example1210 Words à |à 5 Pages Where has our war on drugs gotten us thus far? Currently, nearly 500,000 Americans are incarcerated for drug law violations, a ten-fold increase in two decades. The overall inmate population has quadrupled to nearly 2 million arrests for drug law violations and continues to rise. The vast majority of these arrests are for simple possession. (Crime in The United States, Uniform Crime Reports, Bureau of Justice Statistics, 1999.) Personally, three convicted drug-users have shared their battleRead MoreSteroids Are Legal For Sell1058 Words à |à 5 Pagesson s alleged steroid-induced suicide (more on that character in a minute). And, apart from the ravages of alcohol abuse, livers and kidneys are intact and functioning. Murders are not being pinned on juice. The lives of the precious youth is unharmed. Contrast this with America, a country just a porous line in the sand away from Mexico, where steroids are an illegal, Schedule III drug, and where congressmen have declared a national public health crisis because livers are rotting, kidneys are failingRead MorePottstown Violence926 Words à |à 4 Pages Assessment of violence in Pottstown, PA Situated just 30 miles northwest of Philadelphia, Pottstown has the fourth worst property crime rate in the state of Pennsylvania (Neighborhood Crime Data, 2017). With crime ranking among the top concerns, it is worth taking a closer look at just how bad crime is in Pottstown. While shootings tend to grab the headlines, other types of crimes remain high such as aggravated assault, robbery, larcenies, and thefts from auto which are crimes of opportunities.Read MoreMedical Marijuana Should Be Legal1053 Words à |à 5 Pagesalso called cannabis, is used in some places as a medication to treat diseases and symptoms. Many people consider it helpful and harmless making it the most used illicit drug in North America. With legalizing medical marijuana people can alleviate some health problems and help ease physical pain, but it also can bring many concerns, questions, and responsibility. Legalizing cannabis can help many people with their health conditions. There are some advantages to taking medical marijuana opposed to
Unfair practice procedure Free Essays
This event was held as portion of the on-going support made available to academic schools to back up consistent application of the Unfair Practice Procedure, and to portion pattern in the usage of plagiarism sensing tools and schemes that help avoid plagiarism. The event was divided into the three elements below: A sum-up of the usage made of the Unfair Practice Procedure, and a opportunity to discourse issues originating from this ; Discussion of the usage made of Turnitin and the online tools that can assist raise consciousness of plagiarism ; A short presentation by three International Students on the different attacks to analyze they have encountered before come ining UK higher instruction. 1 ) The Unfair Practice Procedure A sum-up of the instances considered by the University Committee of Enquiry was presented, along with the available informations on the instances considered within schools, and remarks made by External Examiners on this issue. We will write a custom essay sample on Unfair practice procedure or any similar topic only for you Order Now Small group treatment followed between participants, which led a figure of issues being identified that relate to the Committee of Enquiry. These included the position of some schools that the Committee has been excessively lenient in some instances, and that the processs used by the Committee remain really nerve-racking to staff involved. It was noted that this has resulted in some schools being unwilling to use the process. 2 ) Prevention and Detection Tools A brief presentation was given of a scope of online tools that are available to back up Cardiff pupils in this country, including the A ; lsquo ; Student Guide to Academic Integrity ââ¬Ë , A ; lsquo ; Plagiarism Learning Objects within the Information Literacy Resource Bank ââ¬Ë , and the A ; lsquo ; Plagiarism and How to Avoid it ââ¬Ë tutorial now available through Blackboard. This was followed by treatment of the increased usage that is being made of the Turnitin plagiarism sensing package, and of the issues that surround its usage. Points originating from this treatment included the demand to be cognizant of possible additions in assessment-related disposal, and the possible value of the tool to back up formative appraisals. 3 ) The View of International Students Following a sum-up of the survey patterns that international pupils have admitted to, the concluding portion of the workshop saw three international pupils offer their position on the different cultural and study traditions that exist in the UK compared with their place states, and the differing outlooks of their current schools and support mechanisms available. The positions provided echo the recent research findings, which have highlighted the scope of different challenges that international pupils face in this country. These include traditions that focus on a cultural worldview where regard for betters and seniors is paramount, an accent on rote acquisition, and a focal point on multiple pick inquiries and scrutinies that rely on memory. The event concluded by observing that larning to run within western academic conventions, for international pupils, is kindred to larning a new linguistic communication. the resources linked to from this page have been collated to help academic staff when they suspect an unjust pattern has taken topographic point in a coursework appraisal. The undermentioned resources can be accessed from this page: Unfair Practice ââ¬â Staff Guidance [ 83.2 Kb ] This note covers the undermentioned countries: definition of unjust pattern, how to forestall unjust pattern in coursework, and the stairss that must be followed when an unjust pattern is suspected. The Unfair Practice Regulations as detailed in the Academic Regulations Handbook. These contain inside informations of the process that must be used. TheTurnitin Plagiarism Detection Service is an on-line tool that can assist place cases of unjust pattern. Information and advice about accessing the service is availablehere. A new individual instance record has been adopted for cases of unjust pattern. Flow charts have besides been developed to assist steer staff through the process. These can be accessed from the resources subdivision. A suite of standard letters has been provided to help staff involved in the application of the new Unfair Practice Procedure. The undermentioned missive templets are available to download from the Resources subdivision of this page: Letter 1: Unfair Practice Co-ordinator ask foring pupil to go to a meeting Letter 2: Unfair Practice Co-ordinator directing pupil the notes of the meeting Letter 3: Chair of Exam Board to student who failed to go to the initial meeting Letter 4: Chair of Exam Board to student where the determination is that unjust pattern has occured, and advising pupil of the punishment Letter 5: Chair of Exam Board to student where the determination is that no unjust pattern occurred and no farther action will be taken 5.0Unfair pattern in a formal scrutiny: initial phases 5.1 When it is considered or suspected that a campaigner is prosecuting in unjust pattern, the campaigner shall be informed, sooner in the presence of a informant, that the fortunes will be reported. The campaigner shall, nevertheless, be allowed to go on the scrutiny and any subsequent scrutiny ( s ) without bias to any determination that may be taken. Failure to give such a warning shall non, nevertheless, prejudice subsequent proceedings. When appropriate, the invigilator shall impound and retain grounds associating to any alleged unfair scrutiny pattern, so that it is available to any subsequent probe. The invigilator shall every bit shortly as possible study the fortunes in authorship, with any grounds retained, to the Superintendent of Examinations, who shall in bend inform the Chair of the relevant Examining Board. In the instance of a trial contributing to the concluding faculty consequence, which is conducted under the auspices of the section, the invigilator shall describe to the Chair of the Examining Board, who in bend shall describe to the Overseer 5.2 Suspected unjust pattern detected during or after the marker period An internal or external tester or any other individual who, whether during the marking period or later, considers or suspects that a campaigner has engaged in an unjust pattern, shall describe the affair in composing to the Chair of the relevant Examining Board every bit shortly as possible. The Chair shall retain any relevant grounds and shall forthwith study the affair in composing to the Superintendent of Examinations. The Overseer of Examinations shall so take the action prescribed below. 5.3Further action to be taken by the Superintendent of Examinations On reception of a study refering an allegation of unjust pattern, the Superintendent of Examinations shall discourse the affair with the Chair of the relevant Examining Board to find whether, in the visible radiation of all the fortunes, a Prima facie instance has been established. If it is decided that no farther action against the campaigner should be taken, the Chair of the relevant Examining Board shall, where appropriate, inform the campaigner in composing that the affair is closed. If satisfied that such a instance exists, the Superintendent shall describe the instance in composing to the Registrar and shall direct to him/her transcripts of any relevant supporting grounds. The process shown shall so run as described. The Registrar shall inform the campaigner in authorship of the allegation, and that a Committee of Inquiry will be constituted to see the instance. The campaigner ââ¬Ës attending shall be drawn to the Academic Regulation on Unfair Practice. Contentss Definition of Unfair Practice|Unfair Practice in a Formal Examination ââ¬â Initial Stages|All Cases of Unfair Practice in Work Completed Under Non-examinable Conditions|School Level Cases|Appeals against a instance at School level|Cases to be referred to the University ââ¬Ës Committee of Enquiry|Unfair pattern in work completed in Taught Master ââ¬Ës Dissertations and Research Degree Theses ââ¬â Initial Stages|Establishment of the University ââ¬Ës Committee of Enquiry to cover with instances of Unfair Practice|Functions of the Committee|Procedure during the meeting|Penalties available to the # Committee for unjust pattern in scrutiny conditions|Penalties available to the Committee of Enquiry in instances of Unfair Practice in non-examination conditions|Penalties available to the Committee in instances of Unfair Practice in Research grades ( including Part II Taught Masters grades ) |Action to be taken following the Committee of Enquiry|Appeals How to cite Unfair practice procedure, Essay examples
Domestic Violence Notes free essay sample
Domestic violence, also known as domestic abuse, spousal abuse, battering, family violence, dating abuse, and intimate partner violence (IPV), is a pattern of behavior which involves the abuse by one partner against another in an intimate relationship such as marriage, cohabitation, dating or within the family. Domestic violence can take many forms, including physical aggression or assault (hitting, kicking, biting, shoving, restraining, slapping, throwing objects, battery), or threats thereof; sexual abuse; emotional abuse; controlling or domineering; intimidation; stalking; passive/covert abuse (e.g. , neglect); and economic deprivation. Alcohol consumption and mental illness can be co-morbid with abuse, and present additional challenges in eliminating domestic violence. Awareness, perception, definition and documentation of domestic violence differs widely from country to country, and from era to era. Domestic violence and abuse is not limited to obvious physical violence. Domesti c violence can also mean endangerment, criminal coercion, kidnapping, unlawful imprisonment, trespassing, harassment, and stalking. Laws on domestic violence vary by country. We will write a custom essay sample on Domestic Violence Notes or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page While it is generally outlawed in the Western World, this not the case in many developing countries. For instance, in 2010, the United Arab Emiratess Supreme Court ruled that a man has the right to physically discipline his wife and children as long as he does not leave physical marks. The social acceptability of domestic violence also differs by country. While in most developed countries domestic violence is considered unacceptable by most people, in many regions of the world the views are different: according to a UNICEF survey, the percentage of women aged 15ââ¬â49 who think that a husband is justified in hitting or beating his wife under certain circumstances is, for example: 90% in Jordan, 85. 6% in Guinea, 85. 4% in Zambia, 85% in Sierra Leone, 81. 2% in Laos, and 81% in Ethiopia.
Sunday, May 3, 2020
Essay on South Park as Parody of Society Essay Example For Students
Essay on South Park as Parody of Society Essay South Park as Parody of Society South Park began airing in 1997. The commercials that preceded it gave the impression of it being another stupid cartoon; however, when I began watching, I realized important issues were being covered through the repeated behaviors and actions of its characters, through the influences these actions could have on the viewers, through the reinforcement and rejections of certain stereotypes, through the long-term effects that could result from watching the program, and through its reflection of social reality. Some of the repeated behaviors and actions of the characters include one of the children (Kenny) dying during each episode (followed by Stan yelling, Oh, my God! Theyve killed Kenny (South Park).); the children ragging the overweight kid; the African-American chef obsessing about sex; and the geneticist performing insane experiments in his spooky laboratory. Kenny has been shot, run over by a train, impaled on a flag pole, beheaded, crushed by Mir, and taken by Death himselfto name a few. Cartman, the overweight kid, has been called fat ass, lard ass, and the fat kid (South Park). There are numerous references to his weight throughout each episode; he eats continuously, thanks to his Mothers cooking and offering cookies, chocolate-chicken pot pies, and Cheesy Poofs. Each time Chef (voice of Isaac Hayes) offers to explain important issues to the kids, he breaks into a song about making sweet love to a woman. This leaves the children wondering just what the heck he is trying to say. There are references to his having sex with every available (and even unavailable) female in the town. There is a take-off of The Island of Dr. Moreau with a geneticistmimicking Marlon Bran. .in most of the episodes these negative actions and beliefs are dealt with in a manner that seeks to alleviate them. Unfortunately, this manner of alleviation is found in the subtext, and most people are not willing to look that far; it requires too much effort. Frighteningly, the show is a parody of society itself. In film, parody is usually the death-knell of a particular genre. Years ago, I read that Ren and Stimpy (another cartoon) was proof of the decline of our civilization because of its attacks on societal norms. Could South Park be further proof of this decline, or is it just a funny cartoon that allows us to laugh at ourselves while dealing with our fears? Bibliography South Park. Prod. Trey Parker and Matt Stone. Comedy Central, New York. 1997. Superman. Dir. Richard Donner. Perf. Christopher Reeve, Gene Hackman. Dovemead Film Export, 1978.
Saturday, April 11, 2020
College Essay Topics - How to Choose Essay Topics For Your College Application
College Essay Topics - How to Choose Essay Topics For Your College ApplicationDo you have an idea for a College Essay topic? Do you have ideas for essay topics that you would like to write? If you are like many other students who want to give their best as possible to their future career, then you need to know the different methods for writing college essays and choosing the best one.There are many things that you need to consider when choosing which college essay topics you want to use to get into college. It is important that you know all of the ways that you can research about this subject and what the different methods are so that you are not taken by surprise and can choose the topic that you are interested in.The first thing that you need to do is make sure that you have your college essay topics ready to go. This is the first thing that you should check before any college application or interview. Be sure that you have researched thoroughly all of the essay topics you might be interested in. Make sure that you choose the essay topics that are relevant to the areas you would like to go into once you enter college.After you have your essay topics made, you will want to make sure that you check on the subject matter that you will be dealing with when you are in college. There are different areas of study and there are different methods that you can use when writing an essay on a particular area of study. You can find different essay topics online so that you can research some more and then come up with your own best essay topic.Another important thing that you should do is make sure that you practice in writing your essays and test the different methods you will use when writing your essays. This will help you in making sure that you are able to write a great essay and will allow you to see the different methods that you can use when writing a college essay. Also, make sure that you go to the library and pick up some reference books that are written by othe r students in order to get ideas for your college essay topics.Writing a great essay is important and it can have a big impact on whether or not you get into college. After you have all of the tips that you need, it is important that you make sure that you follow them and that you check on your resume as well. This will help you be able to get the highest grades in school so that you can be in a position to get an excellent job after you graduate.College essay topics are a great thing to work on in order to make sure that you are getting a good score on your SAT or ACT. They are also a good way to show what type of student you are so that you can get into any college that you would like to go to. Check online to find some college essay topics that you would like to use to help you with your school essay topic.
Thursday, March 26, 2020
Bombardier Case free essay sample
The Problem Bombardier is the global leader in business and regional aircraft manufacturing and in recent years has been improving their performance. Their strategic objective has always been to be global leaders in both their aerospace and transportation divisions. However, there have been frequent leadership changes since the diversification era ended in 1999, and many analysts and investors have been questioning what their long-term strategy in the aerospace industry is, especially since the postponement of the CSeries launch. Their regional jet product line is a concern with the aging technologies of the CRJ and Q-Series models. And the threat of the Chinese, Japanese and Russians entering the market is imminent. It remains clear that Bombardier now faces the challenge of having to carefully assess its strategic direction for the future in order to hold its competitive advantage in regional jet market. External Analysis Bombardier is part of the Aerospace and transportation industries, but the focal industry in question is the regional aircraft industry. We will write a custom essay sample on Bombardier Case or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page In order to conduct an external analysis, Porterââ¬â¢s 5 Forces Model will be used. Threat of New Entrants: is moderate. If the Chinese and Russian projects donââ¬â¢t follow through (since they would be the direct competitors to the CRJ1000 and CSeries), it would be extremely difficult for other competitors to enter the market because the costs associated are relatively high. For example, the initial cost of Bombardierââ¬â¢s CSeries project reached $100 million as of April 2007, and the estimated cost of the entire project is $2 billion (All figures are presented in USD). Also, there are very powerful firms established in the industry and for a new firm to enter they would have to compete with firms already on the lower end of the learning curve (See Exhibit 1). Bargaining Power of Suppliers: is moderate. There is no threat of suppliers lowering quality because of the high standards set by industry regulators. However, there is always risk of price increases. There arenââ¬â¢t a vast number of suppliers in the industry, and their parts are extremely important in the manufacturing process. Furthermore, Bombardier has integrated technologies and components with their suppliers that are specific to their requirements. As a result, the switching costs would be extremely high, and the availability of substitutes is almost nil. Bargaining Power of Buyers: is moderate to high. Passengersââ¬â¢ preferences changed over time from comfort to low price. Since the passengers are the end users in this industry, airline companies must meet their needs. Therefore, passenger preference is the deciding factor when choosing which aircraft to purchase. The fact that there are several competing manufacturers to choose from adds to this power. Also, the switching costs are low since airline companies deal with many manufacturers regardless of what they have previously purchased. What is important for buyers is to acquire aircraft that will meet their customersââ¬â¢ needs and leave them with low operating costs. Threat of Substitute Products: is low. There are alternatives to planes, such as cars, trains, and buses. However, there is no replacement when it comes to traveling large distances in short periods of time. Rivalry Among Existing Competitors: is moderate to high. Bombardierââ¬â¢s main competitor in this industry is Embraer, however there are several countries (China, Russia) attempting to enter the market. The intense rivalry already exists between Bombardier and Embraer since theyââ¬â¢ve both been introducing many new products over the past decade. Also, the low profit margins are a result of this intense competition. Furthermore, governments play an important role because they support their national manufacturers to protect them from foreign competition. Strategic Implications of Analysis Results: Currently, Bombardier is in a favorable position. They are the leaders for business and regional jets. Though, the aging technology of the CRJ and Q series models is a problem that needs to be addressed. Fuel-efficiency is a big issue with the rising price of oil and in order to maintain their competitive advantage, they need to develop new products that will make them the most energy-efficient and have the lowest operating costs. As for the future of the regional jet market, the demand is moving towards aircrafts with 100 to 150 seats and the global market is shifting toward BRIC countries. In this emerging market, Bombardier must continuously be innovative to stay ahead of the potential competition coming from China and Russia. Internal Analysis The VRIN model has been selected to evaluate the potential core competencies (resources, capabilities) Bombardier may have, resulting in a competitive advantage (see Exhibit 2). *Potential Core Competencies 1. Relationships with manufacturers of major components, suppliers of important parts, and repair and maintenance companies, resulting in strategic partnerships. 2. Diversified portfolio of products in the Business Jets Segment and Regional Jets Segment. 27% and 51% market share respectfully (See Exhibit 3). 3. CRJââ¬â¢s reputation for being energy-efficient and the most popular regional aircraft series in history. 4. Unique design and engineering, resulting in aesthetically appealing aircraft with market leading fuel-efficiency and low operating costs. 5. Productivity and operational effectiveness. For 2006, Bombardier Aerospaceââ¬â¢s gross profit per employee was $24,444 compared to direct competitor Embraerââ¬â¢s gross profit per employee which was $40,142 (See Exhibit 4). Strategic Implication of Analysis Results: It is clear that their diversified portfolio, the CRJ reputation, and unique design and engineering of their aircrafts are the factors that give Bombardier a competitive advantage over their competitors. This demonstrates how Bombardier is unique and how they differentiate themselves from their competition. With the operational costs being the main factor for airline profitability, Bombardier holds a solid position in the marketplace and it is these competencies that will allow them to thrive. However, the relationship with their manufacturers and suppliers, and their productivity and operational effectiveness result in a competitive disadvantage and below average returns. If they are to sustain their competitive advantage, they must reduce their cost of revenues which is clearly hurting their profits (See Exhibit 4). Moving Forward Alternative 1 Proceed with the status quo. That would mean dropping the CSeries project and ontinuing to improve the CRJ model to eventually have capacity within 100-150 seats. Bombardier would be able to compete with its core competencies of a diversified portfolio, great reputation of the CRJ, and their unique design and engineering allowing them to be leaders in energy-efficiency. Pros: * Save time and money by not pursuing the CSeries project ($2 billion ). * Allow them to invest their resources in improving the CRJ model. * The CRJ is already the most popular regional jet model in history and offering an aircraft of 100-150 seats would address the future market demands. Cons: Lost time and money already invested in the CSeries ($100 million). * Doesnââ¬â¢t address the fundamental issue of the aging technologies in the CRJ and Q-Series models. * Confusion of the long-term strategy of the firm. * Not much innovation, not adapting to change. Alternative 2 Bombardier can further differentiate themselves by proceeding with the CSeries project to address several issues of the future. The CRJ1000 provides an immediate solution for higher capacity and comfort at lower operating costs. The CSeries would be specifically targeted for the 100-150 seats market of regional aircrafts. Pros: Address the fundamental issue of the aging technologies in the CRJ and Q-Series models. * Set the long-term strategy and goals of the firm, and provide stability for a firm that analysts believe to have a blurred vision and strategic uncertainty. * Fill a gap in the marketplace by replacing older generation planes of the same capacity and provide more comfort and efficiency. * Meet the future needs of the market for regional aircraft which is moving towards aircraft of 100- 150 seats (See Exhibit 5). Cons: * Significant investment ($2 billion) needed. * Uncertainty of market response to brand new line of regional jets. Unforeseen technological issues may arise (i. e. quality and after sale service required) * Will it provide good profit margins and satisfy shareholders and analysts expectations? Final Recommendation (Best Alternative) The future of the aerospace industry is changing. Geographically because of the emerging markets in the BRIC countries, representing 35% of global demand in 2005, and by category of aircraft, because of the increase in short and mid-range routes of regional airlines. Furthermore, airline companiesââ¬â¢ profits are directly tied with operating costs making cost-effectiveness extremely important. The European Union put in place the Emissions Trading Scheme beginning in 2011, which will further increase the demand for fuel-efficient aircrafts. With both alternatives presented above, Bombardier would hold an advantage over its competitors, more so in alternative 2 with the launch of the CSeries (which would be the leader in fuel-efficiency). In order to select the best alternative and solution to the problem, a number of other factors must be analyzed. Firstly, the regional jet product line is a main concern since the technologies of the CRJ and Q-Series models are aging. With the demand for regional aircraft shifting towards jets with a capacity of 100 to 150 seats, Bombardier would need to provide an aircraft within that range. Alternative 1 could work if they develop a CRJ model that would meet the demand for that market, but it would not address the aging technologies. Alternative 2 would be best to solve this problem because developing a new generation of aircrafts with new technologies that are specifically targeted towards that market will allow Bombardier to maintain its competitive advantage and global leadership. Secondly, the aircraft industry is a cyclical industry. Therefore, planes within the range of 100 to 150 seats that were purchased many years ago will need to be replaced. Since the new trend is energy-efficiency, the airline companies will be looking meet this need. Currently, there are no aircrafts that would specifically meet the capacity needs of regional carriers. With the Chinese and Russians attempting to enter this market, the window of opportunity is getting smaller. Alternative 1 would not provide a direct solution to this problem because the aging technology of the CRJ (if Bombardier were to develop a model to meet the capacity) would not be able to compete with the new technologies of the Chinese and Russian models. Alternative 2 on the other hand, would provide the best solution to this problem because it would specifically meet the capacity and energy-efficiency needs of the market. In conclusion, alternative 2 is far more attractive than alternative 1 for all the reasons discussed. Additionally, it would provide Bombardier with a long-term strategy in the aerospace industry and allow them to maintain their competitive advantage and continue to fulfill their strategic objective, which has always been to be a global leader. Bibliography Source: Taleb, A. , Hebert, L. (2011). Bombardier Aerospace: The CSeries Dilemma. London Ontario: Ivey Publishing. Exhibit 1 LEARNING CURVE Source : http://hsimonis. wordpress. com/2010/07/26/building-fighter-aircraft/ Exhibit 2 VRIN MODEL *Potential Core Competencies| Valuable| Rare| Inimitable| Non-Substitutable| 1| Yes| No| No| No| 2| Yes| Yes| Yes| Yes| 3| Yes| Yes| Yes| Yes| | Yes| Yes| Yes| No| 5| Yes| No| No| No| Exhibit 3 BUSINESS AND REGIONAL JETS SEGMENT MARKET SHARE FOR 2006 Source: Taleb, A. , Hebert, L. (2011). Bombardier Aerospace: The CSeries Dilemma. London Ontario: Ivey Publishing. Exhibit 4 PRODUCTIVITY amp; OPERATIONAL EFFECTIVENESS, GROSS PROFIT MARGIN FOR Y/E 2006 Source: http://www2. bombardier. com/en/7_0/pd f/annual_report_2007. pdf Source : http://www1. embraer. com. br/relatorios_anuais/relatorio_2007/english/ Exhibit 5 DEMAND FOR REGIONAL AIRCRAFT lt;100 SEATS Source: Taleb, A. , Hebert, L. (2011). Bombardier Aerospace: The CSeries Dilemma. London Ontario: Ivey Publishing.
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