Coffee Shop Business Plan

Coffee Shop Business Plan Java Culture coffee bar is determined to become a daily necessity for local coffee addicts, a place to dream of as you try to escape the daily stresses of life and  just a  comfortable place to meet your friends or to read a book, all in one. With the growing demand for high-quality gourmet coffee and great service, Java Culture will capitalize on its proximity to the University of Oregon campus to build a core group of repeat customers. The company will operate a 2,300 square foot coffee bar within a walking distance from the University of Oregon campus. The owners have secured this location through a three-year lease with an option for extending. The have also provided $140,000 of the required $170,000 start-up funds. The remaining capital will be obtained through  Bank of America commercial loans. The company is expected to grow sales revenue from $584,000 in FY2001 to $706,000 in year three. As Java Culture will strive to maintain a 65% gross profit margin and reasonable operating expenses,  it will see  net profits grow from $100,000 to$125,000 during the same period. 1.1 Objectives: Java Cultures objectives for the first year of  operations are: Become selected as the Best New Coffee Bar in the area by the local restaurant guide. Turn in profits from the first month of operations. Maintain a 65% gross margin. 1.2 Keys to Success: The keys to success will be: Store design that will be both visually attractive to customers, and designed for fast and efficient operations. Employee training to insure the best coffee preparation techniques. Marketing strategies aimed to build a solid base of loyal customers, as well as maximizing the sales of high margin products, such as espresso drinks. 1.3 Mission Java Culture will make its best effort to create a unique place where customers can socialize with each other in a comfortable and relaxing environment while enjoying the best brewed coffee  or espresso and pastries in town. We will be in the business of helping our customers to relieve their daily stresses by providing piece of mind through great ambience, convenient location, friendly customer service, and products of consistently high quality. Java Culture will invest its profits to increase the employee satisfaction while providing stable return to its shareholders. 2.0 Company Summary: Java Culture, an Oregon limited liability company, sells coffee, other beverages and snacks in its 2,300 square feet premium coffee bar located near the University of Oregon campus.   Java Cultures major investors are Arthur Garfield and James Polk who cumulatively own over 70% of the company. The start-up loss of the company is assumed in the amount of $27,680. 2.1 Company Ownership: Java Culture is registered as a Limited Liability Corporation in the state of Oregon. Arthur Garfield owns 51% of the company. His cousin, James Polk, as well as Megan Flannigan and Todd Barkley hold minority stakes in Java Culture, LLC. 2.2 Company Locations and Facilities: Java Culture coffee bar will be located on the ground floor of the commercial building at the corner of West 13th Avenue and Patterson Street in Eugene, OR. The company has secured a one-year lease of the vacant 2,500 square feet premises previously occupied by a hair salon. The lease contract has an option of renewal for three years at a fixed rate that Java Culture will execute depending on the financial strength of its business. The floor plan will include a 200 square feet back office and a 2,300 square feet coffee bar, which will include a seating area with 15 tables, a kitchen, storage area and two bathrooms. The space in the coffee bar will be approximately distributed the following way1,260 square feet (i.e., 55% of the total) for the seating area, 600 square feet (26%) for the production area, and the remaining 440 square feet (19%) for the customer service area. This property is located in a commercial area within a walking distance from the University of Oregon campus on the corner of a major thoroughfare connecting affluent South Eugene neighborhood with the busy downtown commercial area. The commercially zoned premises have the necessary water and electricity hookups and will require only minor remodeling to accommodate the espresso bar,  kitchen and storage area. The coffee bars open and clean interior design with modern wooden decor will convey the quality of the served beverages and snacks, and will be in-line with the establishments positioning as an eclectic place where people can relax and enjoy their cup of coffee. The clear window displays, through which passerby will be able to see customers enjoying their beverages, and outside electric signs will be aimed to grab the attention of the customer traffic. 3.0 Products: Java Culture will offer its customers the best tasting coffee beverages in the area. This will be achieved by using high-quality ingredients and strictly following preparation guidelines. The store layout, menu listings and marketing activities will be focused on maximizing the sales of higher margin espresso drinks. Along with the espresso drinks, brewed coffee and teas, as well as some refreshment beverages, will be sold in the coffee bar. Java Culture will also offer its clients pastries, small salads and sandwiches. For the gourmet clientele that prefers to prepare its coffee at home, Java Culture will also be selling coffee beans. The menu offerings will be supplemented by free books and magazines that customers can read inside the coffee bar. 3.1 Product Description: The menu of the Java Culture coffee bar will be built around espresso-based coffee drinks such as lattes, mochas, cappuccinos, etc. Each of the espresso-based drinks will be offered with whole, skimmed, or soy milk. Each of these coffee beverages is based on a shot of espresso, which is prepared in the espresso machine by forcing heated water through ground coffee at high pressure. Such espresso shots are combined with steamed milk and/or other additives like cocoa, caramel, etc., to prepare the espresso-based beverages. Proper preparation techniques are of paramount importance for such drinks. A minor deviation from the amount of coffee in the shot, the size of the coffee particles, the temperature of milk, etc., can negatively affect the quality of the prepared drink. 3.2 Sales Literature: Two thousand flyers will be distributed in the adjacent neighborhood, on the University campus, at the malls and in the selected office buildings within two weeks prior to the opening of Java Culture. Subsequently, free postcards with Java Culture endorsement will be printed to increase the company visibility among the patrons. 4.0 Market Analysis Summary: U.S. coffee consumption has shown steady growth, with gourmet coffee having the strongest growth. Coffee drinkers in the Pacific Northwest are among the most demanding ones. They favor well-brewed gourmet coffee drinks and demand great service. Eugene, OR, with its liberal and outgoing populace and long rainy winter, has traditionally been a great place for coffee establishments. Java Culture will strive to build a loyal customer base by offering a great tasting coffee in a   relaxing environment of its coffee bar located close to the bustling University of Oregon campus. 4.1 Market Segmentation: Java Culture will focus its marketing activities on reaching the University students and faculty, people working in offices located close to the coffee bar and on sophisticated teenagers. Our market research shows that these are the customer groups that are most likely to buy gourmet coffee products. Since gourmet coffee consumption is universal across different income categories and mostly depends on the level of higher education, proximity to the University of Oregon campus will provide access to the targeted customer audience. The chart and table below outline the total market potential (in number of customers) of gourmet coffee drinkers in Eugene, OR. Java Culture will cater to people who want to get their daily cup of great-tasting coffee in a relaxing atmosphere. Such customers vary in age, although our location close to the University campus means that most of our clientele will be college students and faculty. Our market research shows that these  are discerning customers that gravitate towards better tasting coffee. Furthermore, a lot of college students consider coffee bars to be a convenient studying or meeting location, where they can read or meet with peers without the necessity to pay cover charges. For us, this will provide a unique possibility for building a loyal client base. 4.2.1 Market Needs: General trend toward quality among U.S. consumers definitely plays an important role in the recent growth in gourmet coffee. Additionally, such factors as desire for small indulgencies, for something more exotic and unique, provide a good selling opportunity for coffee bars. 4.3 I Industry Analysis: Coffee consumption has shown a steady 2.5% growth rate in the United States over the last decade. In 1994, total sales of coffee were approximately $7.5 billion with gourmet coffee representing 33% (or $2.5 billion) of that. The retail coffee industry is flourishing in the U.S. Pacific Northwest. The local climate, with a long rainy season, is very conducive for the consumption of hot non-alcoholic beverages. At the same time, hot dry summers drive people into cafes to order iced drinks. Further, coffee has really become a part of the lifestyle in the Pacific Northwest. Its discerning coffee drinkers are in favor of well-prepared, strong coffee-based beverages, which they can consume in a  relaxing environment. 4. 4 Competition and Buying pattern: Competition: According to the 1997 Oregon Food service Statistics (NAICS 72), Eugene had 45 established snack non-alcoholic beverage bars (NAICS 722213) with total sales of $14.2 million. Among other establishments that offer coffee drinks to their customers are most of Eugenes limited- and full-service restaurants. Java Cultures direct competitors will be other coffee bars located near the University of Oregon campus. These include Starbucks, Cafe Roma, The UO Bookstore, and other Food service establishments that offer coffee. Starbucks will definitely be one of the major competitors because of its strong financial position and established marketing and operational practices. However, despite of Starbucks entrenched market position, many customers favor smaller, independent establishments that offer cozy atmosphere and good coffee at affordable prices. Cafe Roma is a good example of such competition. We estimate that Starbucks holds approximately 35% market share in that neighborhood, Cafe Roma appeals to 25% of customers, The UO Bookstore caters to another 10%, with the remaining market share split among other establishments. Java Culture will position itself as a unique coffee bar that not only offers the best tasting coffee and pastries but also provides home-like, cozy and comfortable environment, which established corporate establishments lack. We will cater to customers bodies and minds, which will help us grow our market share in this competitive market. Buying Patterns: The major reason for the customers to return to a specific coffee bar is a great tasting coffee, quick service and pleasant atmosphere. Although, as stated before, coffee consumption is uniform across different income segments, Java Culture will price its product offerings competitively. We strongly believe that selling coffee with a great service in a nice setting will help us build a strong base of loyal clientele. 5.0 Strategy and Implementation Summary: Java Cultures marketing strategy will be focused at getting new customers, retaining the existing customers, getting customers to spend more and come back more often. Establishing a loyal customer base is of a paramount importance since such customer core will not only generate most of the sales but also will provide favorable referrals. 5.1 Competitive Edge: Java Culture will position itself as unique coffee bar where its patrons can not only enjoy a cup of perfectly brewed coffee but also spend their time in an ambient environment. Comfortable sofas and chairs, dimmed light and quiet relaxing music will help the customers to relax from the daily stresses and will differentiate Java Culture from incumbent competitors. 5.2 Sales Strategy: Java Culture baristas will handle the sales transactions. To speed up the customer service, at least two employees will be servicing clientswhile one employee will be preparing the customers order, the other one will be taking care of the sales transaction. All sales data logged on the computerized point-of-sale terminal will be later analyzed for marketing purposes. In order to build up its client base, Java Culture will use banners and fliers, utilize customer referrals and cross-promotions with other businesses in the community. At the same time, customer retention programs will be used to make sure the customers are coming back and spending more at the coffee bar. 5.3 Sales Forecast: Food costs are assumed at 25% for coffee beverages and 50% for retail beans and pastries. Proximity to the University campus will dictate certain sales seasonality with revenues slightly decreasing during the school vacation periods. The chart and table below outline our projected sales forecast for the next three years. 6.0 Management Summary: Java Culture is majority-owned by Arthur Garfield and James Polk. Mr. Garfield holds a Bachelors Degree in Business Administration from the University of ZYX. Hes worked for several years as an independent business consultant. Previously, he owned the ABC Travel Agency, which he profitably sold four years ago. Mr. Garfield has extensive business contacts in Oregon that he will leverage to help his new venture succeed. Mr. Polk has a Bachelors Degree in Psychology from the XYZ State University. For the last five years he has worked as a manager of DEF Ristorante, a successful Italian restaurant in Portland, OR. Under Mr. Polks management, the restaurant has consistently increased sales while maintaining a lower than average level of operating expenses. However, because of the investors other commitments they will not be involved into the daily management decisions at Java Culture. A professional manager ($35,000/yr) will be hired who will oversee all the coffee bar operations. Two full-time baristas ($25,000/yr each) will be in charge of coffee preparation. Four more part-time employees will be hired to fulfill the staffing needs. In the second and third year of operation one more part-time employee will be hired to handle the increased sales volume. 6.1 Management Team: A full-time manager will be hired to oversee the daily operations at Java Culture. The candidate (whos name is withheld due to his current employment commitment) has had three years of managerial experience in the definitely industry in Oregon. This persons responsibilities will include managing the staff, ordering inventory, dealing with suppliers, developing a marketing strategy and perform other daily managerial duties. We believe that our candidate has the right experience for this role. A profit-sharing arrangement for the manager may be considered based on the first year operational results. 6.2 Management Team Gaps: Despite the owners and managers experience in the definitely industry, the company will retain the consulting services of ABC Espresso Services, the consultants who have helped to develop the business idea for Java Culture. This company has over twenty years of experience in the retail coffee industry and has successfully opened dozens of coffee bars across the U.S. Consultants will be primarily used for market research, customer satisfaction surveys and to provide additional input into the evaluation of the new business opportunities. 7.0 Financial Plan: Java Culture will capitalize on the strong demand for high-quality gourmet coffee. The owners have provided the company with sufficient start-up capital. With successful management aimed at establishing and growing a loyal customer base, the company will see its net worth doubling in two years. Java Culture will maintain a healthy 65% gross margin, which combined with reasonable operating expenses, will provide enough cash to finance further growth.

A gift called “Wife”

Somewhere, I remember, to have read about the Orientals’ concept of an ideal wife: â€Å"A real wife is like a minister for the personal affairs of her husband, a friend in executing his tasks, in affectionate dealings she is like his mother and in his bed she is like a courtesan. Such a wife is auspicious† (Garuda Purana, 1.64.6). Is there a word in English that adequately describes – such a paragon of virtues in the form of a beautiful, female, human-being, playing the role of a wife? If there is one, then few women indeed, would qualify to be described thus. Blessed indeed is the man, who is bestowed with such a woman, capable of enriching his entire life, filling it hope, happiness and healthy attitude. Personally, I must say, that I, am one of those lucky husbands who has been graced thus.   My wife is my savior, guide and friend; she is my albatross, averting the turbulent disasters that threaten to drown me in the ocean of my troubles, and guiding me to the shores of safety; very much like the woman praised by the Orientals. Ever since I met her, I have been drawn to her like a magnet. A young, beautiful woman, with a gorgeous body, lovely soft eyes and sensual lips, that make heads turn round instantly. Eligible suitors sought her, as do butterflies circle an attractive flower. Her eyes shone like stars, and her heart was filled with dreams – dreams of making it big, in the Hollywood. She has a sweet demeanor that hides the tensile nature of the resolute strength of her character and, little did I realize this invaluable asset at the time of our marriage. Nevertheless, I felt elated when she reciprocated my love and we walked down the Alter, as man and wife. But, I was to discover that, more than beauty, there were other things that contributed to her attractive personality. The adept professionalism in her single-handed management and smooth execution of our wedding plans to the last detail, unfolded a new aspect of her strength, to me. Our wedding day also revealed to me, the adamant streak in her. I remember, when all was ready and, I was about to enter the premises, she bid me on her mobile-phone, to fetch a particular candle she wanted lit on this special occasion. Unable to refuse the plea in her voice, I turned and started back. I remember, it was a chill, winter day, and a gust of cold wind pierced my face sharply, while searching for her car and groping with the keys. Sweat broke out on my forehead and my breath became heavy, as it was getting late, and I still couldn’t find candle in the place where she had supposed it to be; neither my words of counsel nor the advice of her bridesmaids (which got carried through on the mobile quite clearly), to proceed with the ceremonies without the candle, had little effect on her. It rather made her more stubborn, to have the candle fetched and lit, and she pined that none of us understood the deep significance of her actions. Whew! How I heaved a sigh of relief, when I finally found it. Thankfully, I dabbed away the sweat on my forehead with my handkerchief, and straightened my jacket, now that all was well. Later, I took ill and was down in bed requiring extra attention and care. There she was, by my side, with a soothing smile on her lips and a warm grasp on my wrist, feeling my pulse, monitoring my temperature, administering the drugs advised by the doctor, reassuring me all the time with kind words, that all shall be well. My heart was touched and eyes filled with unshed tears, when she made it to the doctor’s appointment, traveling across half the city – through peak traffic, despite her heavy schedule, to apprise the doctor regarding the status of my health and explore the options of my speedy recovery. The very same adamant streak came to the fore here in albeit in a very agreeable manner; with tenacity she clutched on to hope, never giving up, and adamantly pushed away pessimistic thoughts. Her son depends on this unique trait of hers, to prop him up during the defeating bouts of his mental-illness, and to keep him going. However, we her close kin and kith are not the only recipients of her kindness. She is surely a tower of strength, to many a friend and I personally know of few instances in which she has pulled some friends back from the brink of ruin. Now, am I not right in feeling that I have been graciously granted a rare and â€Å"auspicious† present in the form of a tenacious life-partner? Bibliography Garuda Purana, 1.64.6 –   Tr. J.L. Shastri/A board of scholars, Ancient Indian Tradition and Mythology 12-14, Motilal Banarsidass, Delhi 1982. (extracts with notes in [] by JanM, 1997). Retrieved on 24th May, 2006, from website address:                     

Cannabis and Health Canada

Cannabis has been a part of human existence for thousand of years. People used cannabis as a necessity of life. People depended on cannabis to live longer than they depended on money. Today In Canada, cannabis was scheduled In the same class as heroine in Canada. Health Canada has a program for medical cannabis patients but that is not enough because growing cannabis is illegal and people cannot use it as a medicine if they cannot pay a hefty fee for license and doctors. The doctors would prescribe the patients any pharmaceutical drugs before cannabis.They forgot (or uneducated) that cannabis was humans' main medicine and pharmaceutical drug as only a man-made substitution. Decentralized cannabis Is an advantage for black market drug trafficking, fraud and opportunities for pharmaceutical company to take advantage of dying patients to pocket millions of dollars on prescription drugs. This has to be changed. Teenagers and young adults should be taught differently about cannabis in Can ada. They should be told the truth of how cannabis was mandatory for the Canadians before the refer madness and how cannabis was once considered as a medicine In human history, rather than a scheduled drug.They should be Informed that cannabis should be one of their medication and they should eave the freedom of choosing to use cannabis correctly and safely. Oh Cannabis! Was created in 2014 as an educational exhibit for students from 16- 21 . The target audiences are young people who would like to learn the medical benefits of marijuana in an educational way. They are interested on the reasons Justine Trusted spoke about cannabis to elementary students and wondered if what the government taught them about cannabis Is updated and correct Oh Cannabis! Ivies updated data and Information on cannabis use, pros and cons, true/false Information of cannabis, where in Canada that has the most grow pop raid and the history of anabas in Canada. Alcohol and cigarette is the two most dangerous d rugs that have been regulated for people who are over 19 years of age. The government should do the same thing for the safety of teenagers (teenager 5 has been using cannabis before cigarette or alcohol) and to bring back what was once a mandatory plant In human history Display type is Babes Nine Regular.It's strong for regular typeface and therefore gives better contrasts to the headers. Headers are strong and need to be legible. Babes Nine has both of those characteristics and with a right contrasting colors, it loud make a good header for the header for the color palette of Oh Cannabis!. Body type Is Thinners Regular. It Is a nice, tall typeface that Is Interesting to read. It Is a sans serif font that has very Interesting numbers, With the black and white choice of contrast, the font stands out nicely.With a nice leading, the font gives itself a dramatic and clean look. It is good for body type because of its high legibility. It makes a different choice of font since it is not t he regular Helvetica or Myriad Pro. Oh Cannabis! Is an interesting, dramatic and adventurous brand for young people ho are In high school or college. Red and yellow are hormonally with green color like red and yellow but white also works as well on red and green. For IMPS 16, yellow was not 100% Y therefore, would be acceptable to use with white. Oh Cannabis! Incidental match the shade of Restrain colors; the colors are well known in the cannabis culture. The colors work out perfectly for the brand and would be easily recognized for the topic it holds. As an exhibit for cannabis in Canada, cannabis leave is the number one imagery that would be used throughout the brand. The symbol of the medicinal cross represents he medicinal purposes and properties of cannabis. When thinking about using marijuana, the method that is used a lot other than rolling papers is smoking through water pipes, also known as bongs.It is more visible and not being mistaken as a cigarette. It is also suitable for the age group and would catch attention of the main target audiences. This exhibit is related a lot to Canadians; therefore the map of Canada is the best option that could represent where the information for this exhibit came from. Cannabis leaf is presented in every single one of the brand imagery as the entire topic is about cannabis. The first identification signage is located on Don Mills Road, the main road that would lead to the entrance of Ontario Science Center.The banner will contain the name of the exhibit, images, date and venue where the exhibit is held. The banners would be printed on hemp fabric with vinyl coating to withstand the weather (avoiding paint to fade under the sun and rain). The pole is 100% hemp wood and the strings to tie those banners will be made of hemp fiber. After the exhibit, the whole pole would be taken down and recycle. As an CEO-friendly exhibit, most everything that is presented is made out of hemp and is recyclable. The main identification signage will be positioned at the main entrance.It is 10 feet tall and can be seen from far away, The title, word mark and date of the exhibit is painted on cutout hemp panels and put on top of the main signage as it would be seen from miles away, The door frame would be made out of hemp wood panels to keep the organic look and texture. To create an adventurous feel, the doorway is decorated with hemp paper cutout of cannabis leaves, to imitate the entrance of the cannabis Jungle. The map of the exhibit site is located at the main entrance of the Ontario Science Center. The map would be printed on hemp paper and laminated to a hemp wood panel with vinyl top coating.It would show the map of the 6th level, where the exhibit would be held. The services that would present in the map are: washroom, payphone, emergency exit (stairs that will lead to the lower level), elevators, escalators, food service, automated electronic defibrillator and designated pot smoking area of the floor. It w ould be used to give directions to visitors and to provide correct emergency services. To make the theme even better than any other exhibit and to promote the use of cannabis, a rule of only cannabis smoking/ use loud be present for the patio of this floor.An offset of Ontario Science Center will be Oh Cannabis! Landmark is in the shape of a large water pipe (also known as a bong). It would be made of solid hemp wood, painted red and with the exhibit brand mark painted white. The landmark is painted red as an intention so everyone could to see it from a great distance. Red is the most noticeable color on the map therefore people would remember to look for a enormous red bong. Using the same water pipe image as the brand imagery to make sure to people they know what they are looking or, the band mark is built through out the exhibition.The brand mark and imagery is painted white on the red bong. The landmark is located left of at the 6th level main entrance (where the main escalator and elevator exit is). People need to see the landmark on the left to avoid turning right and wandering the right side of the floor. From the landmark, there is a hallway going to the right and it will take visitors to the main exhibit site. Directional signage will lead visitors to the correct services they are looking for. Directional signage is made with hemp wood panels on a hemp wood pole. The writings and arrow would be painted on the panels and nailed onto the pole.The brand mark of the exhibition is on the top panel of the signage to make sure that the direction is belongs to the location of the exhibit. The panels would direct visitors to services such as washroom, restaurant, smoking area and emergency service. The directional sign would be placed at the exit and entrance of the exhibit. It is helpful for finding locations for emergencies and other services quickly when the visitors are on the exhibition site. On the door of the bathrooms, there are cannabis image to prese nt that the visitors are in the closest washroom of Oh Cannabis!.The exhibit display contains the main information of the exhibit; cannabis in Canada. Exhibit display is designed and printed on hemp paper then laminated to a hemp wood panel. It would be placed in the middle of the exhibit, where everyone can gather to take a look at the information and graphics on the topic of cannabis in Canada. The display panel included information on history of cannabis, the definition and the myths were told. It also includes the pros and cons of cannabis use and how many young people are voting for the legalization of cannabis.The display panel used the same color palette as the brand mark to create the unity for the brand. The information on the panel is selected from different sources of news and researches. Kronor is a lifestyle and health magazine focusing on cannabis culture in Canada and world-wide. It brings updated cannabis news, people's life with cannabis, medical benefits of marijua na and current status of legalization of marijuana in Canada and the world. KRONOR – is pronounced like â€Å"chronic† that is another street name for cannabis. Ironically, cannabis is used to treat a lot of chronic conditions like cancer, reps, anorexia and so many more.As a medical cannabis magazine, it is important that the target audiences understand the meaning behind the name of the brand. The name KRONOR would appeals to medical cannabis users at any age and gender. Cannabis Culture and 420 Magazine. Even they are the magazines that focus mainly on the recreational use of cannabis, they are more established and sponsored by the biggest corporations of the industry. However, Kronor would focus on the information of cannabis in Canada and would attract Canadians worldwide. Kronor also is used to promote the cannabis industry in Canada.The target audiences for the magazine are anyone who use or have interest in cannabis as a medicine. They are in the age group of 2 5-35. They have mid income of annually. They are health conscious and they know the health benefits of cannabis. They want to see the change in cannabis legalization. Images should reflect the dramatic debates over the legalization of marijuana. Background image represents the feature article of the issue. NAMEPLATES Placement of the nameplate is optional according to the cover image. However, the ideal position for the nameplate is centered at the top of the cover image.It also affects the determination of the color of the nameplate. A nameplate contains the issue number and the issue dates. It locates under the logo for easier eye-flow. BANNERS Banner contains the bar code, magazine website and price of the issue. Banner is placed on the left bottom corner of the magazine. IMAGES Images must reflect a healthy, positive and earthy tone of voice. Background should contain images of cannabis and/or the current events that related to the feature article. Images should be adjusted to c ontrast with the feature article title and the nameplate.

Giovanni s Room By James Baldwin - 1723 Words

The two novels Giovanni’s Room by James Baldwin published in 1956 and Price of Salt by Patricia Highsmith published in 1956 share the interest of both the main characters having trouble publicizing their sexual orientation due to the way society would view them. There location of living have a big impact on their actions of expressing their sexuality towards other people or themselves. During the 1950’s, homosexual activity was prohibited. People who were found having an affair with the same sex was often given a consequence for their actions. Even though, gay men were given more of an punishment, lesbianism was not supported or approved of by the public eye. Regardless of the danger, gay men and women were able to find places to meet up†¦show more content†¦He met Giovanni in a gay bar that was owned by one of his friends named Guillaume. David kindly offered to buy Giovanni a drink and they hit it off with each other since then. Paris was known for having a h igh population in the LGBT community. There was a lot of bars, clubs, restaurants, and shops (Wikipedia 2015, para. 2). When David bought Giovanni drinks at Guillaume s bar, other men took notice of their interaction with each other. It wasn’t hard to tell that they had an instant attraction towards each other. Once he noticed that people were looking at them, he stopped instantly. Though David was already publicizing his sexual orientation from being in the bar, he couldn’t come to realization for himself nor to others. As he stated to Giovanni, â€Å"It is a crime - in my country, and, after all, I didn’t grow up here, I grew up there†(Baldwin 45). Though David was in Paris where it wasn’t looked upon as much, he still believed that it was morally wrong for two same sex genders to be together; especially since he knew his family wouldn’t accept him for it. David showed his lack of acceptance through the rejection of Giovanni’s affec tion. Since Paris was known for city life and being accompanied by a lot of people, there was various amounts of transportations. David and Giovanni mainly took cabs/taxis as there way around to places. One of the few places